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Atlanta Apparel

2015 PRESS HIGHLIGHTS

Atlanta Apparel Modern Luxury Bride

2015 PRESS HIGHLIGHTS

Headline News

HLN Report Script Melissa Knowles & Carson Kressley

Intro: Instagram, it's almost the new Vogue. Top fashion houses and merging designers, popular boutiques, and thousands of profiles that look like the pages of InStyle and Glamour, except you "swipe" instead of turn and "like" instead of fold down a page.

Carson Kressley: I follow Ralph Lauren, Diane Von Furstenburg and Isaac Mizrahi, but then there are all kinds of individual fashion bloggers who I'm like, "I don't know who you are and you live in Lima, Ohio, but I love your taste." Now that is how people are learning about clothes

Melissa Knowles: I went to one of the biggest wholesale fashion events in the Southeast, the Atlanta Apparel Market. Celebrity stylist and designer, Carson Kressley, was the market's trend spotter. We both had the best time looking at all the gorgeous clothes and jewelry.

Carson Kressley: Lots of great color and touches of neon are going to be great. Not so much in the athletic wear, but in more beautiful, tailored sportswear. There are a lot of pom poms and a lot of embellishments, and people have shorts with pom poms on them.

The Atlanta Apparel Market had Carson choose the biggest trends for spring 2015 and pick his favorite

Melissa Knowles: What about jewelry?

pieces at the market. He hash tagged all of his picks #ATLApparelFav, so the Carson Kressley: There are a lot of buyers could keep track as they made silk tassels and other tassels inspired their orders for their spring shipment. by eastern, monk, and Buddhist

designs, but then done on beautiful

Carson Kressley: I have been hash tagging my fingers to the bone! This is where all of the south, a lot

silk cords and with a lot of color. And then there are a lot of simple, minimalistic, very modern pieces.

of international buyers, and a lot of the east coast will come and buy their merchandise.

Melissa Knowles: After talking to Carson about the kind of clothes and accessories that are up and coming

Melissa Knowles: What are

this spring, I had to find his favorites!

some of your favorite trends

that you're seeing?

JUSTIN ALEXANDER

MAGGIE SOTTERO

TARIK EDIZ

SHERRI HILL

CASABLANCA ALLURE

BRIDAL TRENDS IN AT L A N TA

VOW | New World of Bridal presents trend-making attire and accessories for brides and bridal parties. Discover top trends from the VOW runway this September.

TIMELESS ELEGANCE

Modern brides celebrate the past as they look toward their futures with elegant, traditional gowns in classic white and ivory, finished with delicate lace and intricate beading.

THE BIG DAY HER WAY

Fashion-forward brides look for unique touches -- a special silhouette, creative embellishments and a hint of color -- for a look that showcases their personal styles.

PERFECT PARTIES

Brides are leaving behind the days of unflattering dresses and dyed-to-match shoes to honor the tastes of their bridesmaids, groomsmen and mothers with design-driven selections that include updated cuts, bold patterns and traditional glamour.

SEE THESE TRENDS AND MORE THIS SEPTEMBER

SHERRI HILL

LEIA

LEIA & SHERRI HILL

SEPTEMBER 16?18, 2015 EXCLUSIVELY OPEN TO THE BRIDAL TRADE

VOWBRIDAL

Fashion Manuscript

AS SEEN IN FashionMANNUSCRIPT

APPAREL

The Author Gives Us a Front-Row View at the 2015 Atlanta Apparel Market AmericasMart Trade Show

BY LISA BRUNO CARDACI

Innovation, expertise and an unmatched collection of sizzling spring fashions characterized the recent 2015 Atlanta Apparel Market AmericasMart Trade Show. The fashion extravaganza and showroom event held in the15 -floor rotunda and balcony designed building complex created the perfect setting for the exhibiting vendors and attending buyers. Located in downtown Atlanta, the AmericasMart complex contains more than 7.2 million square feet of temporary exposition and permanent showroom sales space all showcased in a super sized building. AmericasMart delivers a wonderful, one-stop-shopping-experience and a fast-tracking marketing venue. There's room for the well-merchandised blend of designer, contemporary and emerging apparel, accessory, footwear and jewelry collections to be easily and elegantly presented.

Executive Vice President of Branding for AmericasMart, Douglas Broward and his marketing staff are committed to orchestrating a delightfully tactile fashion theater spectacle and an invigorating multi-sensory merchandising experience. This season it is the programming innovations along with house music and DJ's that garnered a lot of the fashion buzz in this robust order-writing show.

Emmy-winning TV star, stylist, author and fashion designer, Carson Kressley served as the Market's inaugural celebrity style expert. He shared his favorite at-Market fashions in a special presentation and on social media with the hashtag #ATLAPPARELFAV. The at-Market selection of his favorite items were showcased on atlapparelfav and was followed by both national influencers and buyers who used the suggestions to bring touches of Kressley's style into their stores.

Sourcing items from Atlanta Apparel's Style Runway show was easier than ever with a new runway lookbook produced at the Market. Available to buyers the morning after the show, the lookbook featured all of the 1970s-inspired looks from the runway

apparel.

with their showroom locations. The full lookbook can be viewed on JanuaryRunway. Atlanta Apparel's signature Emerging Designers collection of new-to-market designers had its most successful market yet with record sales and more than 11,000 votes in its buyers' choice competition. The online voting was so successful, it generated two winners ? Ann Burgwin Dickson of Burgwin Studios for accessories and Amanda Perna of The House of Perna for

"The success of the Atlanta Apparel Market is a testament to AmericasMart's unmatched expertise in connecting buyers with the products and experiences that they need for a successful business," says Mary Sullivan Harper, senior vice president of leasing for the apparel collection. Linda Holden, owner of The Fashion Gallery in Verona, VA noted that, "There is no question that Atlanta is my "go to" market. The organization and accommodating attitude of AmericasMart staff and vendors sets an atmosphere conducive to discovering new and exciting resources. I enjoy and look forward to market in Atlanta where I feel genuinely welcome and appreciated."

"At the Atlanta Market Show, our first USA trade show, we met with upscale retailers that are really interested in the intriguing natural and timeless beauty of our Eco-Chic (by-product) Argentine-raised cattle horns and the beautiful sculpted jewelry shapes these organic materials morph into during the artisan design and sculpting process," states Gabriel Rotzejd, designer and owner of Argentina-based, The-Fashion-Place. com. As a result of exhibiting in the premiere accessories section and being in the fashion show, The-Fashion- will be showcasing their spring 2015 merchandise in several upscale stores that include Coco's, Miramar Beach, FL, Gail Fowler Interiors + Antiques, Germantown, TN and Ropa Etcetera, Wilmington, NC to name a few.

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The Lines fashion show

The Lines fashion show

TRADE SHOW Atlanta's March Apparel Market Brings in the Buyers

By Ruksana Hussain Contributing Writer | Thursday, March 26, 2015

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ATLANTA--The March Apparel Market returned to the Americasmart with an expanded temporary exhibitor section and an earlier schedule. "The temporary market was 20 percent larger than April 2014, and 20 percent of all temporary exhibitors were new to the market," said Americasmart Media Relations Manager Chelsea Peabody.

The March 19?23 show was held a few days earlier this year to facilitate sellers and buyers meeting sooner to access seasonal lines. Also this season, the Americasmart opened a new buyer's lounge and hosted Daily Struts, a runway event showcasing some of the best of Fall/Winter 2015 fashions.

Whitney Port added to the celebrity quotient and shared her top picks from market. The TV personality, fashion designer and author also showcased her 6-year-old contemporary line, Whitney Eve, featuring a variety of custom print patterns on dresses, rompers and accessories.

The market included the Lines fashion show, featuring Fall/Winter 2015 looks from across the market, including a Game Day?inspired collection.

April Hope of the April Daze boutique in Stuart, Fla., said she has been coming to Atlanta market for 15 years to source apparel for her two boutiques.

Amanda Rogers, with the Molly Malones boutiques in North Carolina, was upbeat about the offering at market.

"I am shopping for spring accessories, scarves and stockings," she said.

Strong sales Katherine Way Collections, based in Jacksonville Beach, Fla.,was showing a collection of lively colors and patterns.

"Average orders are up 8 percent to 10 percent over last year," said owner Katherine Way. "The market is better, and there are more boutiques now. There is increased consumer spending and planned buying--reorders for Spring, orders for Fall and Game Day--my dresses sell fast!"

Another show regular was Kristin Oplinger of Los Angeles?based YMI Jeans. "We have been here three years and in all five markets. My booth has grown over time from a 10-by-10 to a much bigger size, and business has doubled." She was busy writing orders for Fall, Spring and Back-to-School. The only drawback for Oplinger was the earlier date, which she said affected traffic.

Blush Noir's Bernard Chung agreed that traffic seemed slightly slower. "This is our second time, and we are seeing lesser traffic than last season," he said. "This is too close to the last market [in January]. It is usually held in April." Still, he was optimistic that orders would rise over the weekend.

Simply Southern's monogrammed products fared well, according to Paula Myers, who represents the North Carolina?based company in Atlanta. "We attend all the markets here, and though the show seems weak, we are still busy," she said. "Annual orders are being written, our products sell quickly, so buyers come back often."

At the booth for Los Angeles?based young contemporary line, Monoreno, business picked up toward the end of the second day of market.

"The market is slow compared to the last one with the dates being so close," said James Paik, Monoreno's regional sales and account manager. "But orders are being placed-- especially for Spring and Summer Immediates. People know our products, so our tunics are selling fast."

Lily Dilly's Spring line featured reversible fabric cuff bracelets.

Monoreno this year.

New exhibitors

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Many boutique owners shopping the show knew exactly

what they had in mind as far as purchases for the season,

and many were targeting new exhibitors they had discovered.

RELATED STORIES

Maci Phillips of the Pink Cactus, a boutique in Lebanon, Tenn., which sells young contemporary clothing for 16- to 24-year-olds, was shopping for neons and floral patterns. "I have always come to this show," said Phillips,

Crowded LA Market Schedule Draws Major Retailers and Specialty Stores Immediates and Final Fall Orders at LA Fashion Market LA Market Draws Low Foot Traffic But Committed Buyers New Exhibitors and Diverse Mix at Fashion Market Northern California

who said her 3-year-old store is on track to double its sales

Equally enthusiastic were business owners Joan Matkins and Ren? Latimer from JRen? Accessories in Charlotte, N.C., who were busy reviewing new lines close to the end of the day Friday. "We are exited to see new exhibitors," Matkins said. "We are shopping for jewelry, dressy hats and handbags--even apparel for our two boutiques. Business has been great."

Designer and co-founder of Lily Dilly Designs Tina Dillingham was an apparelmarket newbie. "I have done the gift show [three times] but doing the apparel show for the first time to grow my business and sell to a different market of buyers," she said. Her Spring line featured reversible cuff bracelets made with fabric. "We have had many good conversations and hope three out of five will translate to a sale," she said.

Tummy Trimmer Denim, a premium-denim brand based in Salt Lake City and made in the USA, was one of the new lines showcased in the Daily Strut. "We have done well with our other company, Lilac Clothing, so we decided to come to market with this new niche line," said company representative Becca Taylor.

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Atlanta Market Reveals More Confident Southern Shoppers

By Brenda Lloyd

ATLANTA -- Southern consumers are showing increased confidence in the economy by buying more, said retailers shopping at the Atlanta Apparel Market for four days ended Sunday.

"I feel like people are spending more and really shopping again," said Shannon Kitchens, owner of Sage in Alpharetta, Ga. "They're spending and splurging more."

Terri Jackson, owner of Just the Thing in Columbia, S.C., said 2015 is shaping up to be one of her best years.

"People are buying multiple pieces," she said.

Jackson closed her Atlanta store this year and more than doubled her Columbia store to 5,000 square feet.

Katherine Roberts Burger, owner of K A Boutique by Katherine Roberts in Chattanooga, Tenn., said her store is exceeding expectations this year and noted that April was her biggest month ever.

Natalie Saitta, buyer for Uniquities, based in Chapel Hill, N.C., with four units, said, "Customers want special things and they don't mind paying for it."

Some showroom owners concurred with the upbeat assessment.

Randy Leib, co-owner of Leib Associates, said his retail customers are increasing their inventories, and added that they're not as afraid of price as they were after the market crash in 2008.

Amy Hill, owner of the Amy J. Hill showroom, said a lot of retailers are getting stronger and added that her own bookings are up double digits for fall.

However, not everyone was so positive.

Sage's Kitchens said online retailers have taken business from brickand-mortar stores, "and it's still not like it was in 2006-2007."

Paula Hyman, co-owner of the Michael & Paula Hyman showroom, said retailers are still watching their budgets.

The show was busier than a year ago, and Mary Sullivan Harper, senior vice president of leasing at AmericasMart, said it exceeded expectations.

Caron Stover, vice president of apparel trade shows, said her area was up 36 percent over June 2014, mainly thanks to strength in young contemporary and Southern-inspired novelty T-shirts.

Important fall trends, said Morgan Ramage, fashion director at AmericasMart, where the market is held, included layering, prints and plaids, mixing different prints, faux and real fur, suede, fringe and trench-style outerwear. Top colors were black, navy, burgundy, red and jewel tones, such as deep purple and hunter green. Key accessories trends included scarves with fur, tassels on necklaces and earrings, geo and druzy stones, and leather cord necklaces

and bracelets

Sage's Kitchens, whose sales are up five to eight percent so far this year, shopped for plaid tops and dresses, jeggings, fur vests, sweaters with mock necks, fur faux details on coats and knits, fringe, jumpers and rompers, and tassels on bags, jewelry and other accessories.

Just the Thing's Jackson also bought fall, focusing on faux suede with fringe, lots of sweaters, plaid blanket scarves, wool plaids in shirts and dresses, handbags with fringe or handles, peekaboo earrings and tasseled jewelry. She also said new trends she spotted include duster looks in vests and coats, culottes and gaucho pants, and longer, fuller skirts worn with crop tops.

Burger of K A Boutique by Katherine Roberts, booked holiday party dresses, as well as pants, jeweled tops, knitwear, scarves, and fine jewelry for resort. Spring-summer has taken off, with short dresses, jumpsuits, footwear and handbags selling well. Her sales are up around 25 percent this year, and she increased her open-to-buy for fall by 15 to 20 percent.

Uniquities' Saitta bought jewelry (druzy and geo stones and tassels), handbags and footwear for immediate delivery, as well as novelty T-shirts. She also touched on fall, booking some outwear and sweaters, and holiday dressy tops.

Strong Economy Aids Atlanta Buying

By Brenda Lloyd

ATLANTA -- Coming off a strong fall and holiday season, retailers were in the mood to buy some spring fill-ins, summer and fall at the Atlanta Apparel Market that ended its five-day run Feb. 2 at AmericasMart.

Karen Allegretti, owner of Market Earth in Ft. Myers, Fla., said her fourth-quarter sales increased about 75 percent and that she had to reorder multiple times.

"We feel the economy is expanding because people have more disposable income," Allegretti said.

Jess Wehrmann, owner of Monkee's of Blowing Rock in North Carolina, said her fall sales were up significantly.

"Our average sale was up, so people were buying more per sale," she said.

Showroom owners reported strong buying activity and Amy Hill of the Amy J. Hill Showroom said it was her best January show to date.

Mary Sullivan Harper, senior vice president of leasing at AmericasMart, said, "Several large retailers here have large open-to-buys because of a strong selling season. This show is really solid and the energy is very positive."

Also, AmericasMart has opened several new showrooms since October and the temporary exhibits area increased 15 percent over a year ago, with ready-to-wear, accessories and young contemporary the strongest categories.

Fashion celebrity Carson Kressley of "Queer Eye for the Straight Guy" fame added excitement at the show. Clad in a three-piece, camou-illusion tweed suit by Zara, he walked the show in search of his favorite trends. His finds included a Sweet Sinnamon engineered-print boucl? dress coat; new looks in denim from Dex Jeans, including flair legs, ombr? and light washes, and printed denim; sunglasses by Quay Australia; a red, white and blue dress by Camilyn Beth and a recycled "eco-chic" cork clutch bag by Uniquely-European Fashion & Design.

"I'm seeing tons of lace and there are new ways of doing it," he said. "There's a lot of fringe, tassels and pom-poms, and there's a lot of great jewelry, too. I'm even seeing tassels, fringe and neons in jewelry."

He also cited vintage looks from the Sixties -- floral prints, shorts, jumpers and rompers, and new denim washes.

Other trends noted by Blake Rayon of the UnCommon Fashion showroom and Kaye Davis, vice president of fashion, included tribal prints, stretch linen, the colors orchid and pink, and Made in the USA.

Sarah Katsandris, owner of Forema in Ft. Myers, Fla., shopped mainly for summer. She bought short summer dresses with a focus on open backs; silk dresses, shorts and tops; denim in destroyed and boyfriend styles, and overalls in chambray and denim. Her key lines included Black Swan, Wildfox and BB Dakota.

Katsandris said she increased her buy because she has a new store and her other two stores and online business are growing.

"I feel good about 2015," she said. "I think it will be our best year yet."

Monkee's Wehrmann booked 40 percent of her fall here, including cashmere from White + Warren; gloves, hats and scarves from Echo; Luii coats, and other apparel from Tyler Boe, Alice & Trixie, Bella Dahl, Karlie, and Lilla P. Her top colors for fall are gray, burgundy and military green. She also filled in on short summer dresses in bright colors.

Allegretti focused on summer dresses and lightweight tops from brands that were either recycled, eco-friendly, artisan, Fair Trade or Made in America. Those included Sanctuary; Kut from the Kloth; Peace, Love, World; and Lola & Sophie.

Ashley Adams, owner of Lucca in Tuscaloosa, Ala., said her fourth quarter was "great," with December sales up 25 to 30 percent. Her current spring merchandise is "selling like crazy, even though it's cold outside," she added.

Adams booked more than 40 percent of her fall here, focusing on classic looks with an edge from brands such as Mink Pink, Somedays Lovin' and Miss Me.

Pageantry

your look fashion forecast

By Kaye Davis

How To Look Hip and Haute

How 2015's young, contemporary trends are influencing social occasion fashion

Y ou all know her--the fashion icon. She's the local teen or the pageant queen who can tell you what Holland Roden, Chloe Grace Mortez, Vanessa Hudgens, and Taylor Swift are wearing at any moment. She reads fashion magazines, follows personal style bloggers on Instagram and was probably voted "Best Dressed" in the senior superlatives.

On her big night--whether it's her prom or her best shot to take home the crown--she wants to be sure that her personal style shines through. Help her find the perfect gown by carrying pieces that evoke the hottest young contemporary trends of the year.

EXAGGERATED SHAPES The wit and whimsy of young, contemporary

collections translate to prom and pageant with exaggerated skirts that define the waist and playful, unique embellishments.

RETRO INSPIRATION Dance floors look a lot like those of modern

party-goers' parents and grandparents with styles inspired by the 1950s, 1960s, 1970s, and 1980s. These glammed-up versions of yesteryear's formalwear celebrate the best of the eras--the defined waists of the 1950s, the bold prints of the 1960s, the glamour of the 1970s, and the fashion risks of the 1980s--creating totally 2015 looks.

HALTER TOPS This season, shoulders are the body part to accent du

24 PAGEANTRY

EXAGGERATED SHAPES

RETRO

HALTER TOPS

LOW CUT

CUT OUTS

jour. The universally flattering halter top neckline pairs well with a multitude of cuts, colors, and embellishments. Some gowns accentuate the neckline while others use it to make the rest of the dress shine.

DELICATE DETAILS The airy pieces spotted all over the

young contemporary runway are definitely influencing social occasion, reincarnated as light pastel dresses with lace embellishments. The soft colors showcase expert detailing resulting in a sweet, feminine look.

LOW CUT A low-cut maxi is on the must-

have summer wardrobe list for juniors. This daring style translates well into prom and pageant attire by complementing long and lean looks. Ladies who aren't so willing to take the plunge can add a panel behind the neckline to recreate the look while exposing less skin.

STRUCTURED FOLDS Structured folds add depth and di-

mension to shorts in ready-to-wear collections and to gowns in social occasion. These origami-inspired looks add visual interest to your dress and

help cover any trouble spots you may want to hide.

IRREGULAR HEMLINES Not just an exaggerated slit, this

trend plays with the hemline of the dress making it skewed, spliced or asymmetric. Whether in young contemporary shirts or social occasion skirts, the effect is the same--giving an irreverent, fun feeling to even the most formal occasion.

CROP TOPS Crop tops reign supreme as the top

choice for young, stylish women. Influences from all of the sub-genres of the crop top--athleisure-inspired, boxy boyfriend cut, shrunken shirt, and sophisticated--can be seen in social occasion collections. Just like their ready-to-wear cousins, social occasion

styles have a variety of cuts ranging from skin-bearing bandeaus to modest illusions.

CUT OUTS Some designers might argue that

social occasion has actually influenced young contemporary's obsession with cut-outs. Just as they are added to spring and summer knits, these design details add a sense of style to prom and pageant gowns.

Kaye Davis is executive director of Apparel Leasing/Fashion at AmericasMart Atlanta, home to five annual Atlanta Apparel Markets. August Atlanta Apparel marks the Nation's Largest Prom Market set for August 6 - Monday, August 10, 2015. For more information, visit apparel or call (404) 220-3000.

HELPING YOUR FASHIONISTA FIND HER GOWN

In addition to her impeccable sense of style, ask her to bring along these key items to her next appointment: 1. Her favorite outfit or a photo of it. This will help you determine her style if she can't quite put it into words. 2. A photo of her favorite red carpet look. See her aspirational style and help her find a gown that will give her a red carpet fantasy. 3. Her school's attire rules. She may love that deep "V", but if she can't wear it

on the dance floor she needs to find another look or have the dress altered.

26 PAGEANTRY

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Carson Kressley picks his favorite 2015 fashion trends at AmericasMart

February 2, 2015 | Filed in: Interviews, Television.

Carson Kressley visits the Diana Warner showroom during the AmericasMart fashion weekend where he adds a unicorn to a canvas just for the heck of it. Diana Warner allows buyers to design their own prints. CREDIT: Rodney Ho/rho@

By RODNEY HO/rho@, originally filed Feb. 2, 2015

Carson Kressley, the impeccably dressed fashion consultant from the iconic Bravo show "Queer Eye for the Straight Guy" a decade ago, spent Friday at AmericasMart as its hired fashion ambassador.

He strolled the seemingly endless fashion booths, seeking new and interesting trends for 2015, snapping digital photos when the whim struck him. He later made a presentation to attendees picking out his faves.

I spoke to him briefly during a lunch break.

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We Would Love To Give A Special Thank You To @carsonkressley For Stopping By Our Booth! The #CorkBowTie Looked So Great On You And We Hope You Love It As Much As We Do!!! To Try On This Amazing Bow Tie And Also See Other Great Cork Pieces, Come By Building 3, 2nd Floor Booth 400!!!! #eco #chic #art #love #photooftheday #premiumcork #love #beautiful #Marketadventures #menswear #fashion #fashionista #ATLmarket #Atlanta #ecofriendlyproducts #unique #bravo #durable #simple #InStyleShopIt #ATLApparelfav #atlantaapparel

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