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BANGOR DAILY NEWS (Morning & Weekend) Bangor (Penobscot County), Maine

TOTAL AVERAGE PAID CIRCULATION FOR 12 MONTHS ENDED SEPTEMBER 30, 1997:

1A. TOTAL AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS):

Morning (Mon. to Fri.)

70,280

Weekend 83,908

1B. TOTAL AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) BY ZONES: (See Par. 1E for description of area)

CITY ZONE

1990 Census: #1-1-97 Estimate:

Population 75,652 73,800

Occupied Households

28,033 27,500

Home Delivery, See Par. 9(b) ................................................ Single Copy Sales ................................................................. Mail Subscriptions ................................................................ Newspapers in Education....................................................... Employee Copies....................................................................

TOTAL CITY ZONE .............................................................

14,374 2,786 243 182 227

17,812

14,494 5,879 360 24 227

20,984

RETAIL TRADING ZONE

1990 Census: #1-1-97 Estimate:

Population 377,889 371,800

Occupied Households

141,622 142,600

Home Delivery, See Par. 9(b) ................................................ Single Copy Sales ................................................................. Mail Subscriptions ................................................................ Newspapers in Education....................................................... Employee Copies....................................................................

TOTAL RETAIL TRADING ZONE ....................................

37,460 10,111

2,532 477 248

50,828

37,586 19,498

2,949 3

248

60,284

1990 Census: #1-1-97 Estimate:

Population 453,541 445,600

Occupied Households

169,655 170,100

TOTAL CITY & RETAIL TRADING ZONES ....................

68,640

81,268

ALL OTHER

Home Delivery, See Par. 9(b) ................................................ Single Copy Sales .................................................................. Mail Subscriptions ................................................................ Newspapers in Education.......................................................

TOTAL ALL OTHER ...........................................................

9 760 843

28

1,640

9 1,581 1,050

2,640

TOTAL AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS)

70,280

83,908

Days Omitted from Averages, See Par. 9 ..............................

2

None of record

1C. THIRD PARTY (BULK) SALES:

Restaurants -- Available for patrons .....................................

55

56

TOTAL AVERAGE THIRD PARTY (BULK) SALES ........

55

56

#Market Statistics, S&MM "Survey of Buying Power," See Par. 9(a).

(Bangor Daily News (Morning & Weekend, Bangor, ME, Page #2)

1D. METROPOLITAN STATISTICAL AREA -- COUNTY OF PUBLICATION: Answer optional and not made.

1E. CITY AND RETAIL TRADING ZONES:

CITY ZONE is the corporate limits of Bangor, Brewer and Old Town, plus towns of Glenburn, Hampden, Hermon, Orono and Veazie in Penobscot County, Maine.

RETAIL TRADING ZONE includes, with exception of City Zone, counties of Penobscot, Aroostook, Hancock, Knox, Piscataquis, Somerset, Waldo and Washington.

2. AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) IN NEWSPAPER DESIGNATED MARKET:

(Coextensive with City and Retail Trading Zones)

1990 Census: #1-1-97 Estimate:

Population

453,541 445,600

Occupied Households

169,655 170,100

Morning (Mon. to Fri.)

Weekend

NEWSPAPER DESIGNATED MARKET

CIRCULATION OUTSIDE NEWSPAPER DESIGNATED MARKET

TOTAL AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS)

#Market Statistics, S&MM "Survey of Buying Power," See Par. 9(a).

68,640 1,640 70,280

81,268 2,640 83,908

AUDIT STATEMENT

There was no adjustment made in the average paid circulation as shown in the Publisher's Statements for the period audited.

PERCENTAGE OF TOTAL PAID AND HOUSEHOLD COVERAGE PERCENT:

Occupied Households

(1-1-97 Est.)

Total Paid

Morning

(Mon. to Fri.)

% of Total Household

Paid

Coverage

Total Paid

City Zone ............................ Retail Trading Zone............

Total City & Retail Trading Zones ..........

27,500 142,600

170,100

17,812 50,828

68,640

25.34 72.32

97.66

64.77% 35.64%

40.35%

20,984 60,284

81,268

All Other............................. TOTAL PAID .....................

1,640 70,280

2.34 100.00%

2,640 83,908

Weekend

% of Total Household

Paid

Coverage

25.01 71.85

76.31% 42.27%

96.86

3.14 100.00%

47.78%

AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) BY QUARTERS for the previous four years and period covered by this report:

Calendar Quarter Ended

Morning Weekend

December 31, 1992 March 31, 1993 June 30, 1993 September 30, 1993 December 31, 1993 March 31, 1994 June 30, 1994 September 30, 1994 December 31, 1994 March 31, 1995

74,491 73,402 73,839 77,125 72,833 72,061 70,867 72,981 69,078 69,350

92,510 91,572 92,193 96,062 92,521 89,605 88,059 90,155 85,573 85,168

(Bangor Daily News (Morning & Weekend, Bangor, ME, Page #3)

AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) BY QUARTERS for the previous four years and period covered by this report: (Continued)

Calendar Quarter Ended

Morning Weekend

June 30, 1995 September 30, 1995 December 31, 1995 March 31, 1996 June 30, 1996 September 30, 1996 December 31, 1996 March 31, 1997 June 30, 1997 September 30, 1997

71,366 74,173 71,100 68,498 69,717 72,213 69,781 68,643 69,842 72,777

87,189 91,174 86,541 84,754 86,026 88,613 83,912 82,552 83,313 85,856

AVERAGE PAID CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) BY CIRCULATION TYPE for the previous audit and period covered by this report:

Morning (Mon. to Fri.)

Year

1997 1996

City Zone Home

Delivery

City Zone Single Copy

Sales

TOTAL City Zone

Retail

Retail

Trading Zone Trading Zone TOTAL

TOTAL

Home Single Copy Retail Average Paid

Delivery

Sales Trading Zone Circulation

14,374 14,495

2,786 3,087

17,812 18,227

37,460 35,726

10,111 11,446

50,828 50,479

70,280 70,383

Weekend

1997 1996

14,494 14,664

5,879 6,258

20,984 21,689

37,586 36,016

19,498 22,043

60,284 61,867

83,908 86,483

3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED PAID CIRCULATION AVERAGES BY COUNTIES:

Morning, September 18, 1997; Weekend, September 20, 1997.

Occupied Households - #1-1-97 Market Statistics, S&MM "Survey of Buying Power."

The listing below gives gross distribution for one day only and is greater or less than the average paid for the period covered by this report by the following percentages:

City Zone Retail Trading Zone All Other GRAND TOTAL

Morning

Weekend

8.60% greater 8.84% greater

9.03% greater 8.71% greater

27.44% greater 23.33% greater

9.35% greater 9.20% greater

The "Average Projected Paid Circulation" (Avg. Proj. Pd. Circ.) has been arrived at by projecting the averages in Paragraph 1B to the appropriate ABC geographic market one day(s) gross distribution figures in this report.

State County

OCCUPIED

Morning

Weekend

HOUSEHOLDS Actual Avg. Proj. Household Actual Avg. Proj. Household #1-1-97 Estimate Gross Dist. Pd. Circ.* Coverage Gross Dist. Pd. Circ.* Coverage

MAINE

ANDROSCOGGIN AROOSTOOK CUMBERLAND FRANKLIN HANCOCK KENNEBEC KNOX LINCOLN OXFORD

39,900 26,800 99,400 11,300 19,700 44,200 15,000 12,600 21,000

41 11,825

450 129 9,667 718 2,733 210

29

32 10,846

353 101 8,866 563 2,507 165 23

0.08% 40.47% 0.36% 0.89% 45.01% 1.27% 16.71% 1.31% 0.11%

58 13,869

643 235 11,534 947 3,100 351

4

47 12,758

521 191 10,610 768 2,852 285

3

0.12% 47.60% 0.52% 1.69% 53.86% 1.74% 19.01% 2.26% 0.01%

(Bangor Daily News (Morning & Weekend, Bangor, ME, Page #4)

State County

OCCUPIED

Morning

Weekend

HOUSEHOLDS Actual Avg. Proj. Household Actual Avg. Proj. Household

#1-1-97 Estimate Gross Dist. Pd. Circ.* Coverage Gross Dist. Pd. Circ.* Coverage

MAINE (Cont'd)

PENOBSCOT PISCATAQUIS SAGADAHOC SOMERSET WALDO WASHINGTON YORK

TOTAL IN MAINE

54,200 7,200 12,800 19,600 13,800 13,800 65,200

33,733 3,763 90 1,735 4,547 6,758 74

76,502

31,010 3,451 71 1,591 4,170 6,199 58

70,006

57.21% 47.93%

0.55% 8.12% 30.22% 44.92% 0.09%

39,603 4,411 95 2,430 5,537 7,890 134

90,841

36,405 4,058 77 2,235 5,093 7,257 109

83,269

67.17% 56.36%

0.60% 11.40% 36.91% 52.59%

0.17%

All Other GRAND TOTAL

349 76,851

274 70,280

789 91,630

639 83,908

#County population and occupied household estimates appearing in ABC reports are obtained from Market Statistics, S&MM "Survey of Buying Power." Estimates for ABC defined newspaper markets and areas below the county level are projections based upon "Survey of Buying Power" estimates.

*Arrived at by relating actual gross distribution figures to average paid circulation for the period covered by this report.

(Bangor Daily News (Morning & Weekend, Bangor, ME, Page #5)

3A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY:

Morning, September 18, 1997; Weekend, September 20, 1997.

Occupied Households - 1990 Census; #1-1-97 Market Statistics, S&MM "Survey of Buying Power," See Par. 9(a).

"*BALANCE IN COUNTY" is comprised of the distribution in towns receiving less than 25 copies which is not identified with the towns, townships or minor civil divisions listed.

(PART MA) designates one of the counties which is only partially included in the Bangor, Maine Metropolitan Statistical Area as defined by the Office of Management and Budget. (Penobscot and Waldo Counties)

State County Town

OCCUPIED

HOUSEHOLDS

1990

#1-1-97

Census

Estimate

Single Copy Sales & Home Delivery

Motor Route

MAINE BANGOR ABC CITY ZONE as described in Par. 1E is the following:

PENOBSCOT COUNTY (PART MA)

28,033

27,500

Morning Mail Total

Single Copy Sales & Avg. Proj. Household Home Pd. Circ. Coverage Delivery

Motor Route

Weekend

Avg. Proj. Household Mail Total Pd. Circ. Coverage

Alton Town Bangor City Brewer City Glenburn Town Hampden Town Hermon Town Old Town City Orono Town University of Maine Veazie Town UNDER 25 COPIES

13,392 3,619

3,276

TOTAL BANGOR ABC CITY ZONE

102

12,700 8,245 962

3,600 2,479 327

42 591

971 602

327 633

3,200 1,683 371

1,094 174

82

413

37

15,336 3,799

102

128 9,335

26 2,832

1 634

10 1,583

960

8 2,062

21 1,289

11

93

1 451

2

2

10,177 3,116 120 1,158 427 1,999 1,256 27 436

208 19,343 17,812 64.77% 18,716

101 964 326 590 603 627 373 171

38

3,793

1 102

188 11,329

43 3,485

7 717

21 1,782

1 1,055

18 2,390

33 1,460

13

40

2 476

2

2

329 22,838 20,984 76.31%

PENOBSCOT COUNTY (PART MA) Less included in ABC City Zone

BALANCE IN COUNTY

54,063

28,033 26,030

54,200

27,500 26,700

(Bangor Daily News (Morning & Weekend, Bangor, ME, Page #6)

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