Pdf radio 1 iplayer overview bbc

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Radio 1 in BBC iPlayer

Radio 1 in BBC iPlayer

? Radio 1's TV channel in BBC iPlayer launched in November 2014, as a premium destination for Radio 1's growing breadth of visual content.

? It provides programming about music, entertainment, movies, games and the lifestyles of young UK, for a 15-24yr old audience.

? Programmes are a mixture of live visualised radio guests, and specially-commissioned factual or entertainment features.

? The channel reaches an average of 1.2m requests per month, with the most popular programmes reaching 300k+ requests in 30 days and an average viewing time of 70%+

Source: Comscore DAx, UK Only. All figures on this slide are requests during January 2017 only; overall programme totals may be higher

Radio 1's iPlayer channel reaches an average of 1.2m requests per month, delivering an average of 160k hours per month.

6,000,000 5,000,000

Requests Hours

4,000,000

1,000,000 750,000

3,000,000

500,000

2,000,000 1,000,000

250,000

0

0

Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017

Source: Comscore DAx (and iStats AV prior to Sep 2016). UK Only.

Programmes on the channel have good audience retention, with viewing time averaging at 69% of programme duration.

80

75

70

65

60

55

50

Source: Comscore DAx. UK Only.

Sep 16

Oct 16

Nov 16

Dec 16

Jan 17

Feb 17

Mar 17

The channel's Top 10 episodes are a mixture of factual content and live music. Bespoke factual makes up a third of the requests.

1

Addicted to Dating Apps Nov 2015, 558k

2

Radio 1's Ibiza Prom July 2015, 476k

3

Live Lounge: Ed Sheeran Feb 2015, 364k

4

Pokemon Go: WTF? July 2016, 363k

5

Clown Attacks: WTF? Oct 2016, 339k

6

Live Lounge: One Direction Nov 2015, 325k

7

Get Muscly In A Month Dec 2016, 314k

8

Live Lounge: Justin Bieber Sep 2016, 305k

9

10

Extreme Festivals: Gathering Bigorexia: Never Buff of Juggalos, Aug 2016, 289k Enough, Sep 2015, 282k

Source: iStats AV, UK Only. All figures are for first 30 days only.

Movies & Games Other 10% 8%

Live Lounge 33%

Factual

19%

Other Live

Daytime

9%

13% Big Wknd

7%

Audience behaviours for Radio 1 roughly mirror the wider iPlayer data. The iPlayer homepage is a very important promotional space.

Platforms: Routes to Playback:

Big Screen 34%

Tablet 22%

Mobile 18%

Computer 25%

iPlayer Homepage 40%

Another Ep. 23%

Category Channel Search

Group 13%

11%

7% 4%

Time of Day:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Source: Comscore DAX, UK Only. Platforms data uses StreamSense data since Aug 2016. Routes to playback data is since Radio 1 channel launched in Nov 2014.