Season review 2014 15

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SEASON REVIEW 2014/15

SUPPORTING. INVESTING. DELIVERING.

THE

PREMIER LEAGUE

PAGES 4?7

RICHARD SCUDAMORE

Premier League Executive Chairman

INVESTING IN THE COMPETITION AND DRIVING STANDARDS

THE PREMIER LEAGUE

"The Premier League has always worked hard to create the conditions for our clubs to succeed. Collective decisionmaking and revenue distribution are critical to this. We are privileged to have always had clubs who support this model by delivering on and off the pitch. Throughout this Review you will see examples of where clubs' investment is making a real difference to this competition, their fans and their communities; creating attitudes, structures and facilities that will serve football for years to come."

THE FOOTBALL

"Jos? Mourinho's Chelsea are worthy Barclays Premier League Champions. Their skill combined with their will to win are embodied by players like Eden Hazard and John Terry. This is the sort of combination clubs are trying to achieve with their continued investment in Youth Development, as clubs want to be producing worldclass players as well as buying them. That is why the investment in the coaching and education of our best young players is so important."

THE FANS

"I never tire of saying it and the clubs never tire of achieving it; our top strategic priority is full and vibrant stadiums. This is the third season in a row that the Barclays Premier League has had occupancy in excess of 95% ? the highest in Europe. Clubs work incredibly hard to achieve this, but this season it is particularly pleasing to see an increase in away attendance, female fans and more young people coming through the turnstiles than ever before."

THE COMMUNITIES

"One of the Premier League's proudest achievements is the scope and scale of our clubs' delivery for their communities. Seeing the impact these programmes can have on people really drives home their importance. Getting more young people involved in sport requires facilities, coaching and opportunity. Our clubs deliver schemes like Premier League Kicks and competitions like the Premier League Schools Tournament, which inspire and engage thousands each year, creating a sporting habit, offering routes into further education and training and even providing players for professional club Academies."

Go online for Richard's interview review.

THE

COMMUNITIES

PAGES 24?3I

INVESTING IN COMMUNITIES AND DEVELOPING THE WHOLE GAME

THE

FOOTBALL

PAGES 8?I5

SEASON HIGHLIGHTS AND DELIVERING CONTINUED SUCCESS

THE

FANS

PAGES I6?23

SUPPORTING FANS HOME AND AWAY

2

DELIVERING FOR FOOTBALL THROUGH SUPPORT AND INVESTMENT

COMPETITIVE FOOTBALL

At the Premier League the football drives everything we do. Worldclass players and managers put on competitive and compelling matches in full and vibrant stadiums.

54

home-grown players

made their Premier

League debut

95.9%

Stadium occupancy

RESPONSIBLE DISTRIBUTION

Our focus on youth and education means investing in facilities and supporting schools. This delivers increased participation and opportunities to play sport, with professional football clubs serving as hubs for their communities.

57%

growth in U9-U16 Academy festivals and tournaments

546,000

young people in our community

projects

I85

countries now watch the Barclays Premier League

on TV

I.53:I

Ratio of top to bottom earning clubs

3

Go online for more information review.

PASSIONATE SUPPORT

Competitive and compelling football creates interest from fans ? whether in the grounds, at home or on social media. This attracts investment from broadcasters and sponsors, which allows the clubs to keep delivering for fans.

GENERATING INCOME FOR THE GAME

We distribute central revenues to clubs equitably to keep the League competitive and encourage investment. We share our success to help benefit the development of the game outside the Premier League.

4

THE PREMIER LEAGUE

"This is the league where every match is a real match. Every opponent is difficult. Every detail can make a difference. This is the league where you want to be champion and risk finishing fifth. Where you want a Europa League spot and risk being relegated. This is the Barclays Premier League. This is a real competition." Jos? Mourinho, Chelsea

A MODEL OF SUCCESS

5

Stoke City CEO Tony Scholes believes Premier League investment has a vital impact on and off the pitch: "Seven years ago we won promotion to the Premier League ? the best league in the world in our view. Success on the pitch enables us to invest in facilities, infrastructure and development off the pitch, which in turn delivers success on the pitch. Our aim is to be in that `virtuous cycle' and stay in the Premier League. Being in the Premier League enables us to invest in our Youth Development and in the Community. Also for the city itself, having a club in the Premier League is a massive economic boost to the local area. It's great for the fans of Stoke City as well, in terms of helping the morale of the city. We try to sell the stadium out for every single match and that `sell-out atmosphere' helps the team of course."

Tony Scholes, Stoke City Chief Executive

Go online for Jos? Mourinho's exclusive interview review.

6

SHARING SUCCESS

The Premier League has the most equitable revenue distribution of any major league in Europe. And, in ventures big and small, our clubs put the money they receive to great use in their local area. Liverpool, Tottenham Hotspur and West Bromwich Albion are three clubs doing just that.

How equitable distribution creates competition

Competitive and compelling football played in top class

? 50% of UK broadcast revenue

split equally between the

stadiums that are full of

20 clubs

passionate fans is what makes the Barclays Premier League the most watched football league in the world. The unscripted drama of bottom beating top is created from the collective strength and equitable distribution of our broadcast revenues.

? 25% of UK broadcast revenue

paid in Merit Payments (`Prize Money' per place in the table)

? 25% of UK broadcast revenue

paid in Facility Fees each time a club's matches are broadcast in the UK

There is a mechanism for distributing this revenue based on the Premier League Founder Members' Agreement, the contract signed by the initial clubs that formed the League in 1992.

The mechanism resulted in a ratio of 1.53:1 between the club finishing top and bottom in 2014/15 and works as follows:

All international broadcast revenue, and central commercial revenue, is split equally among the 20 clubs.

The table opposite ? which also shows the finishing positions of the clubs ? details the value of the central income payments made to our clubs in the 2014/15 season.

ALBION'S LOCAL HISTORY PROJECT

West Bromwich Albion is investing a six-figure sum in a Fan Zone on a historic site. The new supporters' area will be situated in front of the old Hawthorns pub, a Grade II listed building, and will feature on-the-day catering and bar facilities, as well as matchday attractions for fans young and old.

The final standings

POS

CLUB

GD

PTS

1

CHELSEA

41 87

2

MANCHESTER CITY

45 79

3

ARSENAL

35 75

4

MANCHESTER UNITED

25 70

5

TOTTENHAM HOTSPUR

5 64

6

LIVERPOOL

4 62

7

SOUTHAMPTON

21 60

8

SWANSEA CITY

-3 56

9

STOKE CITY

3 54

10

CRYSTAL PALACE

-4 48

11

EVERTON

-2 47

12

WEST HAM UNITED

-3 47

13

WEST BROMWICH ALBION -13 44

14

LEICESTER CITY

-9 41

15

NEWCASTLE UNITED

-23 39

16

SUNDERLAND

-22 38

17

ASTON VILLA

-26 38

18

HULL CITY

-18 35

19

BURNLEY

-25 33

20

QUEENS PARK RANGERS -31 30

Go online for full Payments to Clubs table review.

7

Payments to clubs (totals may not sum due to rounded figures)

Equal share payments

Facility fees

Merit payment

Total payment

?54.1m

?19.9m ?24.9m ?99.0m

?54.1m

?20.7m ?23.7m ?98.5m

?54.1m

?20.0m ?22.4m ?96.5m

?54.1m

?21.5m ?21.2m ?96.8m

?54.1m

?14.8m ?19.9m ?88.8m

?54.1m

?20.0m ?18.7m ?92.8m

?54.1m

?11.0m ?17.4m ?82.6m

?54.1m

?10.3m ?16.2m ?80.6m

?54.1m

?8.8m

?14.9m ?77.8m

?54.1m

?9.5m

?13.7m ?77.3m

?54.1m

?14.0m ?12.4m ?80.6m

?54.1m

?11.0m ?11.2m ?76.3m

?54.1m

?8.8m

?10.0m ?72.9m

?54.1m

?8.8m

?8.7m

?71.6m

?54.1m

?16.2m ?7.5m

?77.8m

?54.1m

?9.5m

?6.2m

?69.9m

?54.1m

?9.5m

?5.0m

?68.6m

?54.1m

?8.8m

?3.7m

?66.6m

?54.1m

?8.8m

?2.5m

?65.4m

?54.1m

?9.5m

?1.2m

?64.9m

LIVERPOOL'S HOME IMPROVEMENT

The club is redeveloping its Main Stand at Anfield as part of a wider ?260m social and economic area regeneration programme. The expanded Main Stand will become one of the largest all-seater single stands in Europe, a new noisy home for their fans and an impressive addition to one of the most famous stadiums in world football.

TOTTENHAM HOTSPUR BUILDS FOUNDATIONS

Tottenham Hotspur is investing ?1.8m in redeveloping Percy House to become their Foundation's new head office. It will act as a major community enterprise, employment and skills hub located at the heart of the regeneration of North Tottenham. The new stadium site will also feature the first ever University Technical College sponsored by a football club.

8

THE FOOTBALL

"Being a home-grown player has helped me a lot. The fans have that little extra feeling for you. They have been great to me this season, singing my name. Hopefully I keep on scoring and they keep on singing." Harry Kane, Tottenham Hotspur

Go online to see our exclusive Harry Kane interview review.

9

Southampton rising star Matt Targett

N athaniel Clyne

ENGLAND'S GOT TALENT

Home-grown talent Nathaniel Clyne made his England debut this season. He believes there is a plentiful supply of English talent: "This season I've seen some terrific home-grown talent coming through to play on the Premier League stage. Given the investment that's gone into the Academy system over the last few years, I'm not surprised.

"Southampton is a great example of that investment paying off. Our world-class Academy facility is getting a fantastic end result. Southampton had six U21 Premier League debuts in the Premier League this season ? the most of any team.

"This season James Ward-Prowse's terrific set-piece delivery has seen him become a key member of our squad. Then you've another local lad Matt Targett making the grade. You've got to be a special talent to make your Premier League debut at 19 and Matty is showing fantastic promise at left-back. He's got great pace down the wing, good delivery and is solid defensively too.

"Both James and Matty are part of an England U21 set-up that's full of Premier League talent, like Danny Ings, John Stones, Eric Dier and Saido Berahino. The future for the Premier League and England is very bright."

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